Lori

I’ve been working within healthcare and marketing since 2006. Started off as a marketing director for several hospitals down in South Florida. At that point, was responsible for four hospitals, so a lot of multitasking, sharing best practices, really learning how to strategize across all boards and sharing dollars, stretching those dollars, to maximize all parties involved. Over eight years did that. Moved up into a VP of marketing role that covered 14 hospitals, 17 freestanding ERs, six urgent cares, over a hundred employed providers, overseeing, strategizing and managing the marketing budgets and plans for those asset points. And then moved into more of an account manager role, again, for healthcare clients, not necessarily hospital and health systems, but more in the financial payment solution space, healthcare SaaS, and the payer space. So pretty well versed, I would say. Primarily B2C physician marketing.