CASE STUDY:

Direct to Patient Marketing

Our Client was adding a new provider to their existing practice and had plans open a third location. They needed to grow patient traffic to fill the resulting increase in capacity. The Client’s website was on a proprietary platform and in need of a redesign. There was no regular content creation or social media engagement and there was little paid digital advertising.

SCALE was engaged to create a targeted marketing plan to drive short-term incremental growth to support onboarding of new provider, identity and prioritize marketing programs and infrastructure opportunities to drive reliable and cost-effective growth, and develop a market entry strategy and execution plan to support new practice opening.

Clinical Specialties

Clinical Services

Client Profile

Services Deployed

Strategic Marketing Assessment

Interim Leadership

Website & Online Store Development

Digital Marketing Management

Strategic Marketing Assessment
SCALE Marketing conducted a 30-day strategic marketing assessment to
Assess market conditions and identify effective marketing tactics to increase new patient foot traffic
Evaluate existing marketing systems and infrastructure to identify gaps and investment opportunities to strengthen sustainable growth
Create a marketing framework to manage new patient growth needs to support increase in capacity and new store opening

Ongoing Marketing Leadership & Management
Following development of the new website, SCALE Marketing was engaged to provide ongoing strategic leadership, platform development, and marketing execution including:
Strategic Marketing Planning - develop detailed execution plans, track progress to goals, and provide subject matter experts as needed
Optimize Web Traffic and Conversions - local SEO tracking and optimization, on-going keyword analysis, backlink development, A/B conversion testing, and monthly KPI reports
Manage Content, Social Media & On-Line Reputation - planning, bi-weekly blog and social posting, and reputation monitoring (including notification, response, and review building).

The SCALE team consists of 3 regular members and subject matter experts as needed using a data
and goal driven process with close collaboration and communication with Client. The development of the website, online store, content & social media campaigns, and ad copy are designed with sensibility aligned with client’s unique brand identity and business requirements.

SCALE was able to achieve the following on behalf of our Client:

2x increase in monthly new patient foot traffic
4x increase in organic website traffic
20x increase in eCommerce sales revenue
5x ROI from digital marketing ad spend
Our marketing assessment process identified quick wins for immediate implementation
New KPIs were established to clearly track progress of marketing initiatives
Technology platforms were reconfigured to facilitate management and improve performance
New website and online store have been a big hit with staff and patients
CEO and physician/founder are delighted with SCALE Marketing Relationship

Let's SCALE together

SCALE Healthcare is based on the foundation of a singular focus – elevating management performance across healthcare services. We are focused on the entire suite of operational advisory and diligence services exclusively to healthcare service organizations, with local team presence across 10 states.

Unlike the many consulting firms that offer more narrow and often more impractical solutions borne of limited or very general expertise, we rely on our team of 75+ carefully selected senior operational healthcare experts to ensure we provide the most relevant and value added experience across the full range of management disciplines and clinical specialties that fall within healthcare services.

Direct to Patient Marketing